Your media agency has bought multiple spreads in national newspaper. You have 24 hours to come up with an idea. Much like the thrilling bomb disposal show Trigger Point, this one went down to the wire. So instead of explaining the show, we bought the feeling of it to life. A simple but effective experience running through The Observer on day of launch. Which wire will you choose?
ECD: Nik Studzinski
Creative: Jonathan Truin and Hannah Roe
Design: Mike Lomas
Producer: Trine Johnson