Football is everything to me. But even I couldn't bare to watch our Euro 2024 knockout games. Every match felt like it had to be watched through your fingers. So we dropped all the copy, and let the faces of hopeful fans do the talking. When you're just praying for forward passes, last minute overhead goals live on ITV feel all the sweeter. You have to be there (and endure the first 90 minutes) to see it.
ECD: Tom Houser
Creative: Jonathan Truin and Hannah Roe
Design: Mike Lomas
Photography: Benjamin Waering and Martin Rickett
Producers: Trine Johnson and Jurgita Barekaite