Alan Carr's become such a national treasure you can recognise him just by his thick glasses and gnashers. So we boiled him down to his iconic, minimalist best with a simple look and line. Then plastered it all over the country, including lenticular posters that tell you a joke as you walk on by.
Creative: Jonathan Truin + Matt Legg
ECD: Chris Vernon
Campaign Management: Mike Johnson
Exec Producer: Trine Johnson
Artwork: Mike Lomas