Jonathan Truin Jonathan Truin

Big Brother Sees It All! To celebrate the return of the original social experiment, we turned Big Brother's watching eye on the viewer. Using the iconic voice of Marcus Bentley we made a suite of seven films interrupting everyday scenes with a bit of Big Brother (and managed to piss off The S*n in the process). And made a contextual campaign that watched the public, picked up on their behaviour and even let them become the Big Brother eye, slap bang in the middle of Westfield.

Creative: Jonathan Truin + Hannah Roe
CDs: Shane O'Neill, Laurie Burley, Andy Parkman
ECD: Chris Vernon
Channel: ITV
Production Company: Hunky Dory
Audio: 750mph Sound
Edit: Shift Post
VFX: Coffe & TV